{"id":6322,"date":"2026-07-27T12:56:03","date_gmt":"2024-09-30T08:05:22","guid":{"rendered":"https:\/\/socialscoop.co.in\/?p=6322"},"modified":"2026-07-27T13:20:05","modified_gmt":"2026-07-27T07:50:05","slug":"vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries","status":"publish","type":"post","link":"https:\/\/socialscoop.co.in\/index.php\/2026\/07\/27\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\/","title":{"rendered":"VRaZ Academy: An Education Marketing Case Study in Turning Trust Into Enquiries"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Education marketing carries a weight most categories don&#8217;t. A parent isn&#8217;t comparing prices&nbsp; they&#8217;re deciding who shapes their child&#8217;s most academically important years. That&#8217;s the challenge Social Scoop took on with VRaZ Academy, a coaching institute preparing students for IIT-JEE, NEET, MHT-CET, and foundation exams across four locations, in a five-month campaign built around lead generation for coaching institutes.<\/p>\n\n\n\n<h2 id=\"h-the-challenge-volume-and-trust-sustained-over-five-months\" class=\"wp-block-heading\"><strong>The Challenge: Volume and Trust, Sustained Over Five Months<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With centers spanning an established market like Thane and a newer one in Palava still building local awareness, a single generic campaign wasn&#8217;t going to work. VRaZ needed a strategy that generated volume across locations while building the credibility that gets a parent to actually pick up the phone&nbsp; sustained over nearly five months, not a short promotional burst.<\/p>\n\n\n\n<h2 id=\"h-the-approach-five-meta-campaigns-three-google-campaigns\" class=\"wp-block-heading\"><strong>The Approach: Five Meta Campaigns, Three Google Campaigns<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is where the campaign becomes a genuinely instructive Meta Ads for education sector playbook. Five purpose-built Meta campaigns handled different jobs: a broad Lead Gen campaign across all locations, a dedicated Lead Gen push for the newer Palava center, separate retargeting campaigns for Palava and Thane school audiences, and an always-on Engagement campaign feeding the retargeting pool for everything else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On Google, the strategy reflected a similarly deliberate retargeting campaign strategy and channel mix: a GMB Performance Max campaign for local discovery in Palava, a dedicated Search campaign for high-intent queries, and a Leads Gen Performance Max campaign optimized purely for conversion volume&nbsp; a genuine Google Ads Performance Max case study in its own right.<\/p>\n\n\n\n<h2 id=\"h-the-results\" class=\"wp-block-heading\"><strong>The Results<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Over five months, the Meta campaigns generated 225 leads, reaching 2 million+ users with 5.3 million+ impressions. The Engagement campaign alone drove over 1 million interactions at a low CPM, strengthening the remarketing pool behind every other campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google delivered 148 conversion events from 266K+ impressions, with the Leads Gen Performance Max campaign alone contributing 111 conversions at very low cost&nbsp; while a much smaller Search campaign converted at rates as high as 60% on niche queries, proving that scale and intent quality are two different jobs.<\/p>\n\n\n\n<h2 id=\"h-the-creative-insight-video-vs-static-creative-performance\" class=\"wp-block-heading\"><strong>The Creative Insight: Video vs Static Creative Performance<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps the most valuable finding from this coaching institute digital marketing campaign was creative, not just structural. In the broad, cold-audience campaign, the Student Testimonials Video was the strongest performer with 46 leads&nbsp; video content clearly outperforming static creative there. But in the Palava and Thane retargeting campaigns, static creatives like &#8220;Expectations &amp; Reality&#8221; and &#8220;Student Rank &amp; College&#8221; won instead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The takeaway: video builds trust with cold audiences, while result-focused static creative closes already-warm, retargeted ones. Neither format is universally better&nbsp; they play different roles in the funnel.<\/p>\n\n\n\n<h2 id=\"h-why-it-matters\" class=\"wp-block-heading\"><strong>Why It Matters<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The VRaZ Academy campaign is a strong example of what disciplined multi-location lead generation strategy looks like for any IIT-JEE NEET marketing agency or coaching brand&nbsp; different locations, different retargeting audiences, and different creative formats, each treated as its own problem rather than folded into one blended push.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Running a coaching institute or education brand that needs enquiries, not just impressions? Get in touch with Social Scoop, Mumbai&#8217;s full-service digital marketing agency for education marketing and performance marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Running a coaching institute or education brand that needs enquiries, not just impressions?<\/strong><a href=\"https:\/\/www.socialscoop.co.in\"> Get in touch with Social Scoop<\/a>, Mumbai&#8217;s full-service digital marketing agency for education marketing, performance marketing, and lead generation, and let&#8217;s build a strategy tailored to every location and audience your brand needs to reach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Education marketing carries a weight most categories don&#8217;t. A parent isn&#8217;t comparing prices&nbsp; they&#8217;re deciding who shapes their child&#8217;s most academically important years. That&#8217;s the challenge Social Scoop took on with VRaZ Academy, a coaching institute preparing students for IIT-JEE, NEET, MHT-CET, and foundation exams across four locations, in a five-month campaign built around lead [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-6322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>VRaZ Academy: An Education Marketing Case Study<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VRaZ Academy: An Education Marketing Case Study in Turning Trust Into Enquiries\" \/>\n<meta property=\"og:description\" content=\"Education marketing carries a weight most categories don&#8217;t. A parent isn&#8217;t comparing prices&nbsp; they&#8217;re deciding who shapes their child&#8217;s most academically important years. That&#8217;s the challenge Social Scoop took on with VRaZ Academy, a coaching institute preparing students for IIT-JEE, NEET, MHT-CET, and foundation exams across four locations, in a five-month campaign built around lead [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialscoop.co.in\/index.php\/2026\/07\/27\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Scoop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/socialscoopmumbai\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-30T08:05:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-27T07:50:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialscoop.co.in\/wp-content\/uploads\/2026\/07\/13dd13af-2a6c-420f-a8f8-b37d586ea684.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1254\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_socialscoop\" \/>\n<meta name=\"twitter:site\" content=\"@_socialscoop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/index.php\\\/2026\\\/07\\\/27\\\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/index.php\\\/2026\\\/07\\\/27\\\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/#\\\/schema\\\/person\\\/e4a89293d4d6f6053e0d00efcdec5aa6\"},\"headline\":\"VRaZ Academy: An Education Marketing Case Study in Turning Trust Into Enquiries\",\"datePublished\":\"2024-09-30T08:05:22+00:00\",\"dateModified\":\"2026-07-27T07:50:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/index.php\\\/2026\\\/07\\\/27\\\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\\\/\"},\"wordCount\":586,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/index.php\\\/2026\\\/07\\\/27\\\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/socialscoop.co.in\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/13dd13af-2a6c-420f-a8f8-b37d586ea684.png\",\"articleSection\":[\"Our Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/socialscoop.co.in\\\/index.php\\\/2026\\\/07\\\/27\\\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/index.php\\\/2026\\\/07\\\/27\\\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\\\/\",\"url\":\"https:\\\/\\\/socialscoop.co.in\\\/index.php\\\/2026\\\/07\\\/27\\\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\\\/\",\"name\":\"VRaZ Academy: An Education Marketing Case Study\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/index.php\\\/2026\\\/07\\\/27\\\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/index.php\\\/2026\\\/07\\\/27\\\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/socialscoop.co.in\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/13dd13af-2a6c-420f-a8f8-b37d586ea684.png\",\"datePublished\":\"2024-09-30T08:05:22+00:00\",\"dateModified\":\"2026-07-27T07:50:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/index.php\\\/2026\\\/07\\\/27\\\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/socialscoop.co.in\\\/index.php\\\/2026\\\/07\\\/27\\\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/index.php\\\/2026\\\/07\\\/27\\\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\\\/#primaryimage\",\"url\":\"https:\\\/\\\/socialscoop.co.in\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/13dd13af-2a6c-420f-a8f8-b37d586ea684.png\",\"contentUrl\":\"https:\\\/\\\/socialscoop.co.in\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/13dd13af-2a6c-420f-a8f8-b37d586ea684.png\",\"width\":1254,\"height\":1254},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/index.php\\\/2026\\\/07\\\/27\\\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/socialscoop.co.in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"VRaZ Academy: An Education Marketing Case Study in Turning Trust Into Enquiries\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/#website\",\"url\":\"https:\\\/\\\/socialscoop.co.in\\\/\",\"name\":\"Social Scoop\",\"description\":\"Get Your Scoop of Fame\",\"publisher\":{\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/socialscoop.co.in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/#organization\",\"name\":\"Social Scoop LLP\",\"alternateName\":\"Social Scoop\",\"url\":\"https:\\\/\\\/socialscoop.co.in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/socialscoop.co.in\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/cropped-ss-1.png\",\"contentUrl\":\"https:\\\/\\\/socialscoop.co.in\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/cropped-ss-1.png\",\"width\":512,\"height\":512,\"caption\":\"Social Scoop LLP\"},\"image\":{\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/socialscoopmumbai\",\"https:\\\/\\\/x.com\\\/_socialscoop\",\"https:\\\/\\\/www.instagram.com\\\/social.scoop.mumbai\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/socialscoop\\\/m\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/socialscoop.co.in\\\/#\\\/schema\\\/person\\\/e4a89293d4d6f6053e0d00efcdec5aa6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01a27cc5f6c9a1bbbc53ea0f8b7843453d1c2e31a4e14c32c0e3b6b2b29e287f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01a27cc5f6c9a1bbbc53ea0f8b7843453d1c2e31a4e14c32c0e3b6b2b29e287f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/01a27cc5f6c9a1bbbc53ea0f8b7843453d1c2e31a4e14c32c0e3b6b2b29e287f?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/socialscoop.co.in\"],\"url\":\"https:\\\/\\\/socialscoop.co.in\\\/index.php\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"VRaZ Academy: An Education Marketing Case Study","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"VRaZ Academy: An Education Marketing Case Study in Turning Trust Into Enquiries","og_description":"Education marketing carries a weight most categories don&#8217;t. A parent isn&#8217;t comparing prices&nbsp; they&#8217;re deciding who shapes their child&#8217;s most academically important years. That&#8217;s the challenge Social Scoop took on with VRaZ Academy, a coaching institute preparing students for IIT-JEE, NEET, MHT-CET, and foundation exams across four locations, in a five-month campaign built around lead [&hellip;]","og_url":"https:\/\/socialscoop.co.in\/index.php\/2026\/07\/27\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\/","og_site_name":"Social Scoop","article_publisher":"https:\/\/www.facebook.com\/socialscoopmumbai","article_published_time":"2024-09-30T08:05:22+00:00","article_modified_time":"2026-07-27T07:50:05+00:00","og_image":[{"width":1254,"height":1254,"url":"https:\/\/socialscoop.co.in\/wp-content\/uploads\/2026\/07\/13dd13af-2a6c-420f-a8f8-b37d586ea684.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@_socialscoop","twitter_site":"@_socialscoop","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/socialscoop.co.in\/index.php\/2026\/07\/27\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\/#article","isPartOf":{"@id":"https:\/\/socialscoop.co.in\/index.php\/2026\/07\/27\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\/"},"author":{"name":"admin","@id":"https:\/\/socialscoop.co.in\/#\/schema\/person\/e4a89293d4d6f6053e0d00efcdec5aa6"},"headline":"VRaZ Academy: An Education Marketing Case Study in Turning Trust Into Enquiries","datePublished":"2024-09-30T08:05:22+00:00","dateModified":"2026-07-27T07:50:05+00:00","mainEntityOfPage":{"@id":"https:\/\/socialscoop.co.in\/index.php\/2026\/07\/27\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\/"},"wordCount":586,"commentCount":0,"publisher":{"@id":"https:\/\/socialscoop.co.in\/#organization"},"image":{"@id":"https:\/\/socialscoop.co.in\/index.php\/2026\/07\/27\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\/#primaryimage"},"thumbnailUrl":"https:\/\/socialscoop.co.in\/wp-content\/uploads\/2026\/07\/13dd13af-2a6c-420f-a8f8-b37d586ea684.png","articleSection":["Our Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/socialscoop.co.in\/index.php\/2026\/07\/27\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/socialscoop.co.in\/index.php\/2026\/07\/27\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\/","url":"https:\/\/socialscoop.co.in\/index.php\/2026\/07\/27\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\/","name":"VRaZ Academy: An Education Marketing Case Study","isPartOf":{"@id":"https:\/\/socialscoop.co.in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/socialscoop.co.in\/index.php\/2026\/07\/27\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\/#primaryimage"},"image":{"@id":"https:\/\/socialscoop.co.in\/index.php\/2026\/07\/27\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\/#primaryimage"},"thumbnailUrl":"https:\/\/socialscoop.co.in\/wp-content\/uploads\/2026\/07\/13dd13af-2a6c-420f-a8f8-b37d586ea684.png","datePublished":"2024-09-30T08:05:22+00:00","dateModified":"2026-07-27T07:50:05+00:00","breadcrumb":{"@id":"https:\/\/socialscoop.co.in\/index.php\/2026\/07\/27\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/socialscoop.co.in\/index.php\/2026\/07\/27\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialscoop.co.in\/index.php\/2026\/07\/27\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\/#primaryimage","url":"https:\/\/socialscoop.co.in\/wp-content\/uploads\/2026\/07\/13dd13af-2a6c-420f-a8f8-b37d586ea684.png","contentUrl":"https:\/\/socialscoop.co.in\/wp-content\/uploads\/2026\/07\/13dd13af-2a6c-420f-a8f8-b37d586ea684.png","width":1254,"height":1254},{"@type":"BreadcrumbList","@id":"https:\/\/socialscoop.co.in\/index.php\/2026\/07\/27\/vraz-academy-an-education-marketing-case-study-in-turning-trust-into-enquiries\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/socialscoop.co.in\/"},{"@type":"ListItem","position":2,"name":"VRaZ Academy: An Education Marketing Case Study in Turning Trust Into Enquiries"}]},{"@type":"WebSite","@id":"https:\/\/socialscoop.co.in\/#website","url":"https:\/\/socialscoop.co.in\/","name":"Social Scoop","description":"Get Your Scoop of Fame","publisher":{"@id":"https:\/\/socialscoop.co.in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/socialscoop.co.in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/socialscoop.co.in\/#organization","name":"Social Scoop LLP","alternateName":"Social Scoop","url":"https:\/\/socialscoop.co.in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialscoop.co.in\/#\/schema\/logo\/image\/","url":"https:\/\/socialscoop.co.in\/wp-content\/uploads\/2023\/05\/cropped-ss-1.png","contentUrl":"https:\/\/socialscoop.co.in\/wp-content\/uploads\/2023\/05\/cropped-ss-1.png","width":512,"height":512,"caption":"Social Scoop LLP"},"image":{"@id":"https:\/\/socialscoop.co.in\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/socialscoopmumbai","https:\/\/x.com\/_socialscoop","https:\/\/www.instagram.com\/social.scoop.mumbai\/","https:\/\/www.linkedin.com\/company\/socialscoop\/m\/"]},{"@type":"Person","@id":"https:\/\/socialscoop.co.in\/#\/schema\/person\/e4a89293d4d6f6053e0d00efcdec5aa6","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/01a27cc5f6c9a1bbbc53ea0f8b7843453d1c2e31a4e14c32c0e3b6b2b29e287f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/01a27cc5f6c9a1bbbc53ea0f8b7843453d1c2e31a4e14c32c0e3b6b2b29e287f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/01a27cc5f6c9a1bbbc53ea0f8b7843453d1c2e31a4e14c32c0e3b6b2b29e287f?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/socialscoop.co.in"],"url":"https:\/\/socialscoop.co.in\/index.php\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/socialscoop.co.in\/index.php\/wp-json\/wp\/v2\/posts\/6322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialscoop.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialscoop.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialscoop.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/socialscoop.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=6322"}],"version-history":[{"count":3,"href":"https:\/\/socialscoop.co.in\/index.php\/wp-json\/wp\/v2\/posts\/6322\/revisions"}],"predecessor-version":[{"id":6328,"href":"https:\/\/socialscoop.co.in\/index.php\/wp-json\/wp\/v2\/posts\/6322\/revisions\/6328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialscoop.co.in\/index.php\/wp-json\/wp\/v2\/media\/6325"}],"wp:attachment":[{"href":"https:\/\/socialscoop.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=6322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialscoop.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=6322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialscoop.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=6322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}